With a vision to Excel and to serve the Society Mr.Juma Al Majid of UAE and Mr.Abdullah Moosa of Oman led the foundation of Al Seeb Technical Establishment, SARCO in 1975. SARCO believes in the skills of its people and considers them as one of their most valuable asset. There are nearly 130 trained and qualified personnel manning SARCO's diverse business interests.SARCO's passion of excellence guarantees quality for every product and service offered to their customers. With their diverse activities, provide the customer a one-stop source for their requirements in Electronics / Home Appliances, I T, Watches and Office Automation.
Equipped with the latest computerized technology, SARCO is well geared to provide their customers quality services and products at competitive prices.

To serve the customer better SARCO has opened Showrooms in all the major cities in OMAN like Muscat, Sohar, Salalah Which are fully equipped with services and installation team. Being the distributor of Samsung Electronics which has a digital edge over its competitors Sarco has one of the Hi-tech Showroom in Sabco Commercial center. In fact Samsung is now the leader in Audio / Video products in Oman. With the opening of hypermarkets in Oman, Sarco has its major presence in every hypermarket. To serve the Government sector Sarco has vast range of products like Air Conditioners, Office automation, IT, Filing Systems, Photocopiers and other products.

Sarco’s turnover in 2007 showed a growth of 65% and is planning a similar growth in 2008.
A brief outline of the various divisions, that follows, will provide an idea of the diversity of SARCO's business interests. The various divisions are Electronics Division, Watches Division, and the Office Automation / IT division.